Brand identity and clothing design for Moongaze Apparel, a moody and alternative clothing line that focuses on unique expression and designs. The branding was designed in a way that would be attractive to people who shop at stores like Zumiez, Vans, Tilly's, etc.
Product mockups for Moongaze apparel. Left is the front t-shirt design mockup featuring the main logo of Moongaze Apparel. The moon motif aligns with the brand's name and helps tie it together with the dark, muted t-shirt colors. The center mockup is a t-shirt front and back, also dawning a logo front, but having a designed back, focusing on additional type and unique stylization. The right mockup is a design for the back of a shirt, a gritty, hand-drawn image that adds to the alternative charm.
A closer look at the designs used for the t-shirt mockups.
A single-sheet brand swipe was also created, highlighting the fonts used as well as logo variations and a basic color palette. The moon color palette also ties in with the moon motif. The simple branding guidelines allow for experimentation with various t-shirt designs but keep a standard for branding.
